Narrative
This is the story we tell the world — it maps out our vision, mission, values and key messages.
Narrative
This is the story we tell the world — it maps out our vision, mission, values and key messages.
Tagline trademark
Our tagline is our trade mark, which we have applied for trade mark registration in a broad number of jurisdictions where we have operations, or are interested in. Before we are successful in obtaining registration in all these jurisdictions, the ”TM” symbol in superscript should be placed at the top right corner of the “Experience is central” mark to give notice to third parties (or potential infringers) that rights in the mark are claimed.
About us
An introduction summarising who we are as a business.
Short version
Hongkong Land specialises in experience-led city centres. We invest in, manage and develop real estate that defines the core of Asia’s cities for generations.
Extended version
Hongkong Land specialises in experience-led city centres.
Combining place innovation with exceptional hospitality since 1889, we have created destinations that redefine the core of Asia’s cities from Singapore to Shanghai.
These city cores offer a greater sense of welcome and become magnets for people, continuing to inspire generations. Our portfolio features cutting-edge offices, culture, hospitality and retail concepts, curated with world-leading luxury maisons — an approach that has been emulated by many others.
Excellence, innovation and hospitality — this is the experience that Hongkong Land delivers.
Key messages
The external messaging that evidence and deliver on our promise. They communicate the benefits Hongkong Land brings to the customer.
Innovation is our foundation
To tell Hongkong Land’s story is to uncover over a century of innovation. We deliver bold new thinking, while remaining faithful to the highest standard of quality.
Powered by hospitality
Woven through every Hongkong Land building is a greater sense of welcome. Expect timeless design, attention to detail and strong relationships.
Defining the centre of Asia’s cities
We invest in central locations that embody the culture of their cities and prove to be magnets for people and business.
Excellence since 1889
Visionary leadership, uncompromising quality and a commitment to the long term. We at Hongkong Land are in constant pursuit of setting new standards.
Our vision
The ambitious future that drives us.
We believe city centres are the ultimate source of connection, inspiration and innovation
Our mission
How we make our vision a reality.
We create experience-led city centres that unlock value for generations
Our values
Guiding principles for how we operate internally and externally.
Always forward
We innovate to maintain our competitive edge and earn the confidence of our investors and clients, who trust us to keep them ahead of the curve.
Behaviours:
We are innovators: we find the new and next, creating industry-defining benchmarks.
We champion bold thinking. Not quick to dismiss brave ideas, we encourage our colleagues to take leaps forward.
We celebrate Hongkong Land’s product innovations and communicate how they benefit customers.
Customers trust us to find the best results for all. We are solutions-driven and outcomes-focused.
Think in generations
Dedication to quality is the cornerstone of our success. We act as stewards of craftsmanship with a vision for the long-term.
Behaviours:
We take pride in our enduring commitment to sustainability, doing better by the planet and our communities.
As long-term stewards, we bring a deep level of care and attention to everything we do.
We are in constant pursuit of excellence to create places that last. To our customers, Hongkong Land is a mark of quality.
Our perpetual integrity continues to build trust in customers. We deliver on our promises.
Be a bridge
Lasting relationships create lasting business. We are trusted partners fostering meaningful connections between colleagues and customers.
Behaviours:
Each of us strengthens our Hongkong Land network, inside and out. As a team, we work collaboratively across departments and markets.
We invest in relationships. We are generous with our time — ensuring we understand customer needs and are supportive partners.
We think beyond boundaries and do more to create a greater sense of place.
